Customer account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.
Collection, processing and use of personal data for orders
When you place an order, we collect and use your personal data only to the extent necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is carried out on the basis of Art. 6 (1) lit. b GDPR and is necessary for the performance of a contract with you. Your data will not be passed on to third parties without your express consent. The only exceptions to this are our service partners that we need to process the contractual relationship or service providers that we use as part of order processing. In addition to the recipients named in the respective clauses of this privacy policy, these are, for example, recipients of the following categories Shipping service providers, payment service providers, merchandise management service providers, service providers for order processing, web hosts, IT service providers and dropshipping retailers. In all cases, we strictly observe the legal requirements. The scope of data transmission is kept to a minimum.
Use of the e-mail address for sending newslettersWe use your e-mail address independently of the contract processing exclusively for our own advertising purposes for newsletter dispatch, provided that you have expressly consented to this. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. To do so, you can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list. Your data will be passed on to a service provider for e-mail marketing within the scope of order processing. Your data will not be passed on to any other third parties. Your data will be transferred to a third country for which an adequacy decision of the European Commission is available.
Use of an external merchandise management system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected in the context of the order is transmitted to
woocommerce.
Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again. We use cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, es requires the browser to be recognized even after a page change. We also use cookies on our website to enable us to analyze the surfing behavior of our website visitors. Furthermore, we use cookies for the purpose of subsequently addressing site visitors on other websites with targeted, interest-based advertising. The processing is carried out on the basis of Section 15 (3) TMG and Art. 6 (1) lit. f GDPR from the legitimate interest in the above-mentioned purposes.
The data collected from you in this way is pseudonymized by technical precautions. It is therefore no longer possible to assign the data to your person. The data is not stored together with your other personal data.
You have the right to object at any time to this processing of personal data concerning you based on Art. 6 (1) f DSGVO for reasons arising from your particular situation.
Use of Google Analytics
We use the web analysis service Google Analytics of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. The data processing serves the purpose of analyzing this website and its visitors. To this end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Your data may be transferred to the USA. For data transfers to the USA, an adequacy decision of the European Commission is available. The processing is based on Art. 6 (1) lit. f DSGVO from the legitimate interest in the demand-oriented and targeted design of the website.
You have the right to object at any time to this processing of personal data concerning you based on Art. 6 (1) f DSGVO for reasons arising from your particular situation.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link
[https://tools.google.com/dlpage/gaoptout?hl=de]. To prevent Google Analytics from collecting data across all devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices used for this to be fully effective. If you click here, the opt-out cookie will be set:
Deactivate Google Analytics.You can find more information on terms of use and data protection at
https://www.google.com/analytics/terms/de.html or at
https://www.google.de/intl/
de/policies/.
Use of Google Adwords Conversion Tracking
We use the online advertising program "Google AdWords" on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google AdWords customer receives a different cookie. Thus, there is no way that cookies can be tracked across AdWords customers' websites.
The information obtained with the help of the conversion cookie is used to create conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. The processing is based on Art. 6 (1) lit. f DSGVO from the legitimate interest in targeted advertising and the analysis of the effect and efficiency of this advertising.
You have the right to object at any time to this processing of personal data concerning you based on Art. 6 (1) f DSGVO for reasons arising from your particular situation.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You will then not be included in the conversion tracking statistics.
Furthermore, you can deactivate personalized advertising for you in the settings for advertising on Google. You can find instructions on how to do this at
https://support.google.com/ads/answer/2662922?hl=de In addition, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at
https://www.networkadvertising.org/choices/ and implementing the further information on opt-out mentioned there.
Further information and Google's privacy policy can be found at:
https://www.google.de /policies/privacy/
Use of social plug-ins via "Shariff"
We use social network plug-ins on our website. To ensure that you retain control over your data, we use the data protection-safe "Shariff" buttons.
Without your express consent, no links to the servers of the social networks are established and consequently no data is transmitted.
"Shariff" is a development of the specialists at the computer magazine c't. Es enables more privacy on the net and replaces the usual "Share" buttons of social networks. You can find more information about the Shariff project here
https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514
.html.
When you click on the buttons, a pop-up window appears in which you can log in to the respective provider with your data. A direct connection to the social networks is only established after you have actively logged in.
By logging in, you consent to the transfer of your data to the respective social media provider. Among other things, your IP address and information about which of our pages you have visited will be transmitted. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks named below are integrated using the "Shariff" function.
You can find more information on the scope and purpose of the collection and use of the data as well as your rights and options for protecting your privacy in this regard in the linked data protection notices of the providers. Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php Twitter of Twitter Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA)
https://twitter.com/privacy Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA)
https://help.instagram.com/155833707900388
Use of YouTubeWe use the YouTube video embedding function of YouTube LLC. on our website. (901 Cherry Ave., San Bruno, CA 94066, USA; "YouTube").
YouTube is a company affiliated with Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos deposited with YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video, information about it is transmitted to YouTube and stored there.
For more information about the collection and use of data by YouTube and Google, about your rights in this regard and options for protecting your privacy, please refer to the privacy policy of YouTube
(https://www.youtube.com/t/privacy).
Use of Google MapsWe use the function for embedding GoogleMaps maps of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
The function enables the visual display of geographical information and interactive maps.
Google also collects, processes and uses data from visitors to the pages in which GoogleMaps maps are integrated. More information on the collection and use of data by Google can be found in the privacy policy of Google at
https://www.google.com/privacypolicy.html. There you also have the option in the Privacy Center to change your settings so that you can manage and protect your data processed by Google.
Your data may also be transferred to the USA. An adequacy decision of the European Commission is available for data transfers to the USA.
You have the right to object at any time to this processing of personal data concerning you based on Art. 6 (1) f DSGVO for reasons arising from your particular situation.
To do this, you must switch off the JavaScript application in your browser. However, we would like to point out that in this case you may not be able to use all functions of this website, such as the interactive map display, to their full extent.
Duration of storage
Once the contract has been fully processed, the data is initially stored for the duration of the warranty period, then in accordance with statutory, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have consented to further processing and use.
Rights of the data subject
If the legal requirements are met, you have the following rights under Articles 15 to 20 of the GDPR: the right to information, to rectification, to erasure, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) DSGVO, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct marketing. Contact us if you wish. You can find the contact details in our imprint.
Right to complain to the supervisory authority
In accordance with Art. 77 DSGVO, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not carried out lawfully. last update: 25.04.2018